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Dove’s “One Positive Tweet” Ad Scores High

See what other brands outpaced competition, according to Ace Metrix.

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By: Christine Esposito

Editor-in-Chief

According to Ace Metrix, the top scoring ads of the first quarter of 2015 included Dove, which was one of five brands to win “Ad of the Quarter” title from the company. Unilever's Dove outperformed its competitive set by at least 20%, a significant score above average, according to Ace Metrix.   Here’s a look at top ads in the personal care arena, with their “Ace Score” for the first quarter of 2015: Personal Care – Cosmetics: Almay’s “Carrie Underwood: The Spirit of America”  (Ace Score: ...

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